Ronaldo part of Real's global marketing plan Essay

Ronaldo part of factuals global marketing plan - Essay ExampleFlorentino Perez, director of the club, even admits it in the article One of the most of import things for Real is its image. In this context the investment of US$44.25 million to transfer Ronaldo from his former Italian club Inter Milan seems nothing in regards of the predictable benefits of the arrival of the player. Perez adds We will begin selling enclothes switch offing the players name immediately and we are sure there will be a massive demand. In five years we want to be in every country in the world. The statement proved to be true the very day Ronaldo subscribe his contract with Real Madrid. The player went to sign his shirt at the Reals boutique and broke all the records of soccer shirts sales in a day. A Ronaldo shirt costs 75 a piece. No Surprise Perez believes he will get his moneys worth.Florentino Perez strategy is obvious. He brings soccer stars from all around the world and offers them to the public. Who vigor not want to see the best players of the world put together in a dream team Thus the skyscraping benefits of the shirt sales. However products with the Real Madrid logo are not the only source of major income for the club.With the arrival of Ronaldo, the team signed a commercial agreement with Siemens to bear the name of the mobile firm company on the teams shirt. The market share of Siemens has grown from 17% to 21% in one year.