Marketing Mix Development

MARKETING MIX DEVELOPMENT 3.1Product Design and Development. Among the strengths of the bon ton is that we already have crossroads to offer to the fundraising markets. This means that the company turn over non have to go through the risks and expenses of new harvest- cartridge clip development. stigmatisation and Positioning. Jaxon company is already a recognized chump blend a line on its own. Therefore the company will obligate the brand name Jaxon Co. for the fundraising market. The ingathering will however be attach for the fundraising market with slogans such(prenominal) as; Jaxon Fundraiser novelities and curios. the reaping will thusly speak for itself as a harvest-time meant for the fundraising market. Positioning of the product will be done on two levels; 1. peculiar attributes of the product. Jaxon companys novelities and curios atomic number 18 unmatched compared to the product of the competitor. The disputations product is basically food stu ff. In semblance to the chocolates and cakes and sodas, the companys novelities and curios will be more unobjectionable to parents whose children will be selling them door to door. These children will non be candid to health hazards as when they end up eating the inviolate box of chocolates when they are supposed to be selling.

These will salute to parents as they will both not go to a loss because the child ate the chocolates and alleviate their childrens teeth. The product is also durable as it is tensile and will wherefore last longer hence openhearted to the fundraisers target who are also looking out for themselves. For usage; Jill (12-year-ol! d Johns neighbor) will feel better purchasing a product that will be of service to her such as gaudy kitchen ware and bathroom accessories rather than ever giving a dollar away every time the door doorbell rings for something that will not tally value to her. 2. sledding against the trend. The company is un-debatably going against the trend of the competition in the fundraising market. We will bend in this fact to pass on the masses. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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